Anatomy is an exclusive gym where physical trainers provide a private workout experience with top of the line equipment. This new company came to beamish looking to develop their logo.

Anatomy’s target audience is both the physical trainer and their trainees. We developed a logo that speaks to both men and women of all ages. With a typeface that emulates strength, its rounded edges are inviting, and its sliced letterforms mimic the club’s interior neon light decor.

With a slender yet strong typeface, this word mark is housed between two lines to represent the very concept of Anatomy; a house where physical trainers take their clients to become inspired and motivated to better themselves. With an affluent client base, the brand exudes premium, sleek, and aspirational look & feel.